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ROAS (Return On Advertisement Spending)

After you start using AdWords, you want to see if your advertising is making an impact. This is when you check your ROAS - a calculation of the results (purchases, downloads, page views, etc.) divided by the budget spent on advertising. Contrary to ROI (Return On Investment), ROAS is only operating with the money spent on advertising, cutting down all the other costs in the investment (marketers’ salaries, etc.).