5 days ago
Marketplace vs. E-commerce: Understanding the Key Differences and Choosing the Right Platform
In the rapidly evolving world of online shopping, two primary business models dominate: marketplaces and e-commerce websites. While both offer opportunities to sell products online, they cater to different needs and have distinct characteristics that can greatly impact a business’s strategy and success. Understanding the difference between these two models is essential for businesses seeking to establish a strong online presence.