The bounce rate is a web analytics indicator of the ratio between the total number of visits and the number of bounce visits to a page.A high rate indicates that the user does not stay on the site: perhaps the entry pages need to be adjusted to make them more "catchy". This figure represents simple traffic, the rate of users who come to find very specific information, or discover upon entry that the site does not interest them.By deduction, the rate of incoming visits is the exact complement to reach 100%.This rate is provided for all analyses and thus allows immediate understanding of all elements (sources, countries, equipment, etc.) that prevent users from entering your site.