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SEO Fundamentals Guide Success Factors You Need to Know

seo fundamentals guidelines

SEO requirements constantly change, and keeping up with the latest developments can be challenging. However, if you want your Google ranking to improve from invisible to the top, you need to know about it.

Having a website but needing to know how to optimize it to be visible in search engine results and get top rankings SEO is the answer. So what is SEO, and how does it work?

Definition of SEO and its Benefits:

SEO stands for Search Engine Optimization, which is a way to organically increase website position and visitors that focuses on the keywords of each website page to get top rankings and be found by searchers on search engines.

Optimizing the quality of website content and web data structure will impact the Website's quality. It can increase traffic over time, which means the opportunity to get leads and sellers is higher because it can compete in keywords and topics that internet users widely search for.

Without SEO, searchers will not find your site, which will be useless because the Website expected to bring buyers or readers is not achieved. SEO requirements change monthly and occasionally, which is impossible to keep up with. For this reason, it is essential to use SEO services from a competent digital agency company so that digital marketing strategies can be achieved. It can help businesses to increase visibility, website traffic, and revenue from search sites. As quoted from Google Search Central, "SEO experts are trained to increase the visibility of your site on search engines."

Essential Factors to Improve SEO Ranking:

Suppose you follow the guide from Google Search Central from fundamental SEO to the advanced stage, where each element is very long and complex. This guide will share the essential SEO success factors to dominate search results.

1. Accessible Website and presenting your site on search sites

The first thing to consider is finding your Website on search sites. To be indexed, the Website must be adequately accessed through an internet browser/accessible website.

Is it necessary to manually submit URLs for a page to be crawled and indexed? To get indexed, sometimes there is no need to do anything other than ensure the web is kept alive because the search boat continuously crawls the web. However, sometimes some sites are missed that require manual requests to be indexed by search engines. Periodically check to make sure your site is showing up on search engines.

2. Quality, reliable, and user-first content

As we know, search engines like Google always prioritize information presented to users that is useful and valid in delivering reliable content. It is highly discouraged when creating content that only focuses on search engines over getting top rankings.

Is content still a priority and one of the indicative factors in SEO? The answer is yes, and content is still a primary consideration and an essential factor in achieving success in website optimization. Website content is in the form of texts, images, and videos.

In compiling content, choose the right topic with an easy-to-understand narrative, reliable data sources, and presentation of valuable data for users.

The development of technology is so rapid with the presence of Artificial Intelligence in the form of machine learning such as Chat GPT, Jasper, and other AI platforms that can create writing just by typing a few sentences of request. AI will describe data about what is asked. Its emergence made search engines like Google issue the latest update recognized E-E-A-T and quality assessment guidelines to detect the quality of content before it is presented to users.

What is E-E-A-T, and how does it affect websites whose content is created by AI or plagiarists? E-E-A-T is a Google system that can identify several factors that can help determine which content shows aspects of "experience, expertise, authoritativeness, and trustworthiness." So search engines, before presenting data to users, search engines will select from millions of website content so that what is displayed on search engines benefits readers.

To create the best possible content by paying attention to essential aspects of its presentation, such as:

  • Start by creating content that is original and unique and has a relatively low level of competition.
  • Aimed at users, not just search engines with an SEO ranking.
  • The data presented is informative, useful for users, and able to entertain.
  • It has a good structure and easy-to-understand discussion.
  • Able to generate 2-way communication with readers through the content presented.

3. Technical SEO

Some particular concerns in technical SEO can be the key to success in optimizing a website so that it can compete and get the top position on search engines like Google. What elements must be considered by an SEO expert and Webmaster? Important elements of Technical SEO including website architecture, web security, crawling, indexing and load speed rendering. Please read our article about part of technical SEO fundamentals to about important web elements to improve your SEO ranking.

4. On-Page SEO

In general, several vital elements will be of particular concern in On-page SEO so that the website optimization strategy can be successful and compete on search engine pages. In short, the definition of On-page SEO is a technique to optimize website content so that it is better and more useful for users and can increase visibility on search engines.

On-Page SEO includes several website elements that must be considered in practice, namely:

  • Page title: Create a unique and easy-to-understand page title.
  • Heading: Optimize the use of heading
  • Content: As mentioned above, content is still a priority regarding SEO success factors. So create structured content with accurate data delivery and easy to understand.
  • Meta tags: Use unique and descriptive meta tags that can represent the entire website content.
  • Image: Images are adjusted to the needs of the device screen, and naming images is easy to read and insert alt tag descriptions on image elements.
  • Video: Structured data implementation Add explicit information, such as description, thumbnail URL, upload date, and duration, by tagging your video using VideoObject.
  • Internal Link: Placing internal links in website content can help Google understand the content and how it relates to other content on different pages. It has a positive effect because it can support each other between web pages to get better PageRank.

5. Off-Page SEO

Better than On-page SEO, Off-page SEO is a website optimization technique from outside the Website. Websites with good quality will look for highlights from digital media to publish in blog posts with links to the Website or manually select website directories and submit the Website concerned. Getting external links from sites with high domain authority is essential because it can increase a website's ranking.

6. User Experience

It concerns the satisfaction of visitors or readers and how to create a memorable experience by delivering language that is easy to understand, interesting, and entertaining. As well as applying a structured layout of website elements, selecting the right font and color will reduce the website bounce rate

Six indicator factors must be understood when optimizing a website to achieve maximum ranking and rank first or at least in the top 10 results from search engines.

We will update this content regularly for any new information from Google update or other search engine machines.